Iberdrola renews its image after 21 years. The largest electric company in the country, with 170 years of history, updates its logo in order to “create a more sustainable, digital, close and modern brand”. As reported by the company, the new logo is 50% lighter, which guarantees a more agile download speed and, consequently, energy, cost and time savings.
“The evolution of identity responds to a need to adapt to an increasingly digital world. The evolution of identity is designed to create a more sustainable, digital, close and modern brand,” said the electricity company chaired by Ignacio Sánchez Galán it’s a statement.
Likewise, Iberdrola has stressed that the change in its identity reinforces its ambition to continue positioning itself as a “pioneering” brand in its commitment to decarbonization. Iberdrola has been investing in renewables for more than two decades and already exceeds 40,000 megawatts (MW) of installed power worldwide. Under its strategic plan for 2025, it will allocate around 17,000 million euros to continue growing in this field and add another 12,000 MW to its portfolio, until reaching 52,000 MW (80,000 MW in 2030) in said field. To get an idea of the milestone, around 70,000 MW are installed in the national electricity system, including hydro, hydro, wind, photovoltaic, solar thermal, renewable waste and other renewables), according to data from Red Eléctrica.
“With the evolution, the brand demonstrates the company’s sustainable DNA and more faithfully represents what Iberdrola is: a fundamental player in the electrification of the economy that seeks to inspire society in the need to care for and give back to the planet what we Y has given a brand that advances and always goes one step further, pursuing increasingly ambitious goals, such as achieving neutral emissions by 2030, thus supporting one of the most important SDGs,” the energy company said. Iberdrola will gradually replace all its logos based on economic and sustainability criteria. It has had the collaboration of Design Bridge and Partners, a company specializing in ‘branding’ of the WPP Group.
New logo for Iberdrola and its subsidiaries.Iberdrola
In addition, the rest of the resources have been conceptualized to improve the application of the brand and contribute to the reduction of the carbon footprint, imply lower energy consumption and favor a more simplified use and design application regulations that help in its implementation, from ecodesign, to the choice of materials, waste reduction, energy saving or local production. According to the company, the chosen color palette represents its “commitment to the planet”: renewable energy, through green; the water, with the color blue; and the sun, through the orange.
The image update comes shortly after Sánchez Galán has been re-elected president for four more years (until at least 2027). The manager from Salamanca will continue until he is 76 years old and will have a 21-year mandate. At the general shareholders’ meeting at the end of April he got “massive” support for his re-election. Supported at the meeting by the president of the Qatar Investment Authority (QIA), Sheikh Abdulla bin Mohammed bin Saud Al-Thani, he came to the meeting with the shareholders after Iberdrola has shot up profit by 40% in the first quarter, up to 1,485 million euros, despite including a negative impact of 216 million euros from the Government’s energy tax.
Iberdrola, the first European electricity company and the second in the world in capitalization, plans to allocate more than 11,000 million euros to remunerate its shareholders between 2023 and 2025. Under its new strategic plan, which it presented in November, the energy company estimates that the dividend will grow in line with net profit, representing 65-75% of ‘pay-out’, with an estimate of reaching between 0.55-0.58 euros per share in 2025, with a floor of 0.46 euros in 2023-24 and 0.50 euros in 2025, within the Iberdrola Flexible Remuneration program, which includes the repurchase of titles.