According to the researchers, the most important economic lever is the development of creative industries, activities based on the relationship between creativity, culture and technology. In general, it is obvious that economic development is possible through the creation and monetization of new ideas that create competitive advantages both for individual companies and for entire market sectors. People who generate new ideas make up the creative class. Idea creators are distinguished by high mobility and a desire for self-expression. This thesis is supported in part by the results of the study – those who work outside the creative industries – in industry, commerce, until recently, were the fastest growing and most numerous category of workers, indicating the penetration active creative class in various sectors of the economy
The creative class in our country has a heterogeneous structure, scientists assure, a little less than half (43.4 percent) of all employees are in two professions: specialists in advertising and marketing (24.4 percent) and software developers (19 percent), and about 68 percent of employees in this segment – for 10 creative professions. Interestingly, the development (increase of the sector) of the creative economy today is due to modern specialties, while the share of traditional ones is declining. For example, the number of graphic designers is growing and the ranks of venerable cabinetmakers are dwindling. Myths about flexible and irregular working hours for creative professionals are also being debunked: in Russia, they mostly have a standard 40-hour, full-time work week, partly because most cultural organizations are in the public sector. , and there are also private companies (mainly in the field of information technology and advertising), exercising office work.
Perhaps the only myth about creative freedom that has survived in the studio is that working in the creative field doesn’t require a specialized education: it attracts workers with a wide variety of backgrounds and skills. According to scientists, only about half of those employed in creative professions worked in their specialty. At the same time, the most in demand at work were those skills that are nevertheless incorporated into the training course: professional (technical) skills directly related to work, skills in the use of professional documentation, as well as digital skills. .
In other words, there are a lot of people who want to create in the marketplace, and there are a lot fewer people who can make money from creativity. For example, according to hh.ru data for 2022, not too high (especially in comparison with 2020-2021) activity of employers in the IT sector and the high activity of applicants throughout 2022 led to the fact that the level of competition (the number of candidates for a vacancy) in Russia as a whole increased from one to three people per vacancy. And this means that the employer has the opportunity to be more demanding of the candidates.
– Employers have many to choose from, they can receive thousands of responses from candidates. But to what extent do the level of education, competencies and skills of these novice IT specialists match up with employers? Most of the time not always. But among applicants of middle and higher levels, on the contrary, there is still a rather pronounced shortage, and here it is difficult for employers to recruit experienced workers, they are still worth their weight in gold, – notes Maria Buzunova, director of the service of hh.ru North-West press.
The contribution of the creative industry of a single country is estimated at 6 to 12 percent of GDP
Thus, Frontend developers have become leaders in demand from employers looking for creative IT specialists in the field of software development, the demand for graphic designers has doubled in two years. At the same time, in terms of the number of resumes, the greatest need for employment is experienced by Frontend developers themselves (second place after testers). It is true, the researchers note, despite the instability in the labor market and some monthly failures, the IT sector remains one of the highest paid and promising in terms of development and income.
And yet IT development is only one part of the creative industry, which requires a balanced development and support strategy. Its potential is obvious: according to the United Nations Conference on Trade and Development (UNCTAD) 2019 report, in 13 years (from 2002 to 2015), the global market for creative products doubled and reached 500 billion dollars. In 2023, according to the authors of the Influencer Marketing Hub, the market will reach one trillion dollars. The contribution of the creative industry of a certain country is estimated between 6 and 12 percent of GDP, in our country, according to various estimates, it does not even reach one percent.