The rest of the time is dedicated exclusively to non-recreational activities: entertainment programs, concerts by entertainment stars, gastronomic dinners, theatrical performances, sporting events, etc. % of the last year.
Pavel Perov, General Director of the Krasnaya Polyana gaming zone, predicts further strengthening of this trend, noting: “Since the opening, the Krasnaya Polyana gaming zone has been working on creating a varied menu of entertainment for its And the results obtained indicate that the strategy turned out to be correct, due to which revenue from non-gaming activities increased by 122% from 2018 to 2022. We plan to intensify work in this direction in the future to consolidate our reputation as a tourist magnet throughout the year. ”
The data from the analytics study also revealed which games are the most popular among casino visitors. The leading position is occupied by slot machines, they are preferred by 45% of players. The second most popular among gamblers is roulette with 28%. 25% of the guests choose poker. Blackjack is the least popular among the guests of the Krasnaya Polyana gambling zone.
The success of slot machines among the guests obviously affects the size of the average bet. Since 2019, this figure has increased by 25%.
Reference
The Krasnaya Polyana gambling zone is the leader of the gambling market in the Russian Federation. Today, the “Krasnaya Polyana” gambling zone is represented by three gambling establishments: “Sochi Casino”, “Boomerang” casino and “Bonus Slots” slot hall. The gaming area also includes the V Igra theater, the Bonus aparthotel, the Brunello gourmet restaurant, the Buffett restaurant and the RED ARENA sports and entertainment venue.
More than 3,600,000 people from 170 countries of the world have visited the gaming zone for 6 years. Among them, the most frequent guests were residents of Israel, Turkey, the United Arab Emirates, Kazakhstan, Armenia, India, China and European countries. In the establishments of the gaming zone “Krasnaya Polyana” you can visit various show programs, live performances of musicians, theme parties, performances of Moscow theaters, broadcasts of major sporting events and intellectual games.
A separate area of work is the organization of MICE events of various formats – more than 300 major corporate events have been held during the entire period of work.
