The luxury automobile firm Jaguar Land Rover has confirmed this Wednesday that it is going to make an investment of 15,000 million pounds (17,000 million euros at the current rate) in its industrial framework to incorporate the production of three models of electric vehicles, of which , the first will be available by 2025.
JLR CEO Adrian Mardell said in a statement from the company’s headquarters in Gaydon, England, that the renovations included the conversion of the Halewood plant, outside Liverpool, and the engine factory in Wolverhampton, central England, with the aim of obtaining a fully electric production model.
In addition, the electrified modular architecture (EMA) of the mid-size SUVs will be 100% electric. Mardell assured that by the end of this year it will be possible to reserve the new electric Range Rover model, which will go on sale in 2025. Similarly, the company announced that the first of the three electric Jaguars will be a four-door Gran Turismo model. made in Solihull, UK and should go on sale in 2025
With a range of up to 700 kilometers and an estimated price starting at 100,000 pounds (113,579 euros), JLR intends to “revolutionize the global luxury market” with this new model, which will use its own architecture, called JEA. Likewise, the firm trusts that this market gives them an opportunity for their products to cross borders and begin to be more sustainable.
This series of transformations moves JLR closer to an energy future as part of its “Reimagine” brand strategy, with the goal of becoming the world’s leading manufacturer of luxury electric vehicles by 2030, and achieving a profit margin of two digits before fiscal year 2026.
