For the first time, the Ginori 1735 porcelain factory approaches Hollywood to launch a new advertising campaign. Actor Jake Gyllenhaal will be the main character of the shoot. He will be showcasing a new collection created by Gray Sorrenti, which will launch in May, writes WWD.
“Jake Gyllenhaal is a master craftsman with a strong personal style and naturally embodies a timeless elegance that perfectly reflects our house’s heritage and innovation,” said Ginori 1735 President and CEO Alain Prost.
Kering has controlled Ginori 1735 since 2013 and creates collections of tableware, art and cutlery. The porcelain factory was founded in 1735 in Italy by the Marquis Carl de Ginori on his Docchia estate near Florence.
Jake Gyllenhaal has announced the release date for Guy Ritchie’s The Translator. The launch will take place on April 21. We talk about it in more detail here.
