Jenna Ortega, best known for her role in Tim Burton’s Wednesday series, has become a global ambassador for adidas. Representatives of the brand noted that they are united with the young artist by a common desire to develop the culture of the younger generation. Hypebeast writes about it.
Ortega became the face of an entirely new division of the corporation. It was called adidas Sportswear. The top managers of the brand will reveal the details of the collaboration later this year. Adidas also recalled that Jenna is an “ardent soccer fan” who likes fitness and yoga.
“The company has always been present in sports, music and culture and continues to be innovative in many areas. When I was a kid, adidas sneakers and jerseys were relevant to me. I am honored to be a part of this legendary family of change makers and the face of their new brand. I can’t wait to show you this,” Jenna commented on social media.
Previously, adidas presented an eyewear collection in collaboration with Specsavers. Includes sixteen models. Podronbee we tell it here.
