Louis Vuitton presented a new LV Volt jewelry collection. The main characters of the advertising campaign are the American rapper Kid Cudi and the Swedish actress Alicia Vikander. The photos appeared on the social networks of the fashion house.
The artists demonstrated jewelry made of white and yellow gold, inlaid with precious stones. The design of the unisex collection was in charge of Francesca Amfiteatrof, creative director of the house’s watchmaking and jewelry department. The line includes rings, bracelets and pendants.
“With a deft play of sharp lines and smooth contours, the unisex LV Volt collection is based on the house’s most abstract L and V shape,” the Louis Vuitton website says of the collection.
Pharrell Williams will become Louis Vuitton’s new creative director of menswear. He will lead the men’s line of the brand. We talk about it in more detail here.