Skims can be defined as one of the best shapewear brands and one of the best known in the world, nothing more and nothing less because its owner is the billionaire influencer Kim Kardashian. The model has a new brand that faces one of her biggest problems when she dresses in certain colors and there is nothing that can match her skin.
The businesswoman’s new entity, which she shares with business couple Jens and Emma Grede, has a story that only the richest should experience. She has even dyed her clothes with “tea bags and coffee in the bathtub” to get the perfect look, according to Time magazine sources.
The reality star and billionaire kicked off Skims about 4 years ago, where her motto was based on true inclusion. From the sale of underwear, or clothing in up to 10 skin tones and a wide range of sizes. The line was also adapted to certain conditions for people with reduced mobility.
One of the 100 most influential companies in the world
Time in the month of June. Although the reality is that the model has more of the image part, since it has millions of followers from all over the world, and also on its social networks.
“You obviously have high hopes, but [Skims] It definitely surpassed anything I ever imagined,” Kardashian told Time.
In addition, Kardashian is the creative director of Skim, and of course the largest shareholder in the brand. One more brand that adds to the different companies that the model has been concentrating, although not with the same luck, since they did not have the same profitability in relation to time, which, on the contrary, has happened with this.
The profitability-time relationship of this company was the main cause of the businesswoman finding her name on the Forbes magazine billionaires list in 2021. A fact that also increased her wealth, currently standing at $12,000. millions. Additionally, she launched another firm as SKKY Partners with Jay Sammons, a former partner at investment firm Carlyle Group, whose valuation stands at $2 billion more than Kylie Cosmetics.
A company that was also related to his family, since it was founded by his own sister Kylie Jenner, and which sold 51% in 2020. As external data, and to compare the uproar that this company has had, one of the well-known shapewear companies, such as Spanx, was valued at $1.2 million two years ago.