The income of Russian musicians from crowdfunding in 2022 amounted to 105.9 million rubles, which is 17% more than in 2021. Kommersant writes about this with reference to InterMedia data.
Artists often raise funds to record an album, organize performances, or shoot videos. The average fees of crowdfunding sites increased by almost 60%, to 974 thousand rubles per project. Among the largest campaigns are the albums Creativity in the Void, DDT (25.3 million rubles), Hallelujah and various releases by Bi-2 (4.6 million rubles).
Also, according to market participants, up to 30% of Russian artists left the country or stopped performing. According to Ticketscloud, the ticket market in monetary terms will fall by 15% in 2022. But the income of Russian artists who continued to perform at concerts increased by the end of the year. In 2022, the number of successful crowdfunding projects has also decreased from 142 to 101.
Recall that Antokha MS raised money for a new album using the crowdfunding platform planeta.ru. Project “Antokha MS. The new album, ”the musician announced on his social networks. We talk about it in more detail here.