Korean K-pop artist Suga, who is a member of the boy band BTS, has become a global ambassador for Valentino. The musician has already starred in an advertising campaign for the fashion house’s GQ magazine. WWD writes about it.
However, his collaboration with the brand is not limited to this. Suga is also the face of Valentino’s new DI campaign. You go. The name stands for Diversity, Inclusion, Creativity, and Passion (Diversity, Inclusion, Creativity, and Passion).
Valentino’s creative director Pierpaolo Piccioli noted that Suga is a multifaceted artist who can perfectly embody the concepts of the campaign.
Previously, BTS’s Jimin became Dior’s new Global Ambassador. We talk about it in more detail here.