French label Lacoste turned to the archives for a new collaboration with sportswear label Sporty & Rich. It was created by former Lacoste creative director Louise Trotter and Sporty & Rich founder Emily Oeberg. WWD writes about it.
The collection includes 22 garments (and accessories): tracksuits, sweatshirts, pleated tennis skirts, t-shirts, overalls, caps and polo shirts. They are created with an eye toward Lacoste models from the ’70s and ’80s. The items next to it featured the Lacoste crocodile logo and the Sporty & Rich logo.
“It was very clear that we both wanted to look into the archives and into the past. Our brand is very vintage-inspired, so Trotter sent me a bunch of archive photos from the ’70s and ’80s, and then we picked our favorites and worked on them,” Oberg said.
Since Sporty & Rich is primarily a sports brand, some of the clothing is designed for playing tennis. Oberg said his favorites are “a tank top and mini shorts.” Although the things “are not as functional as modern tennis clothes”, but “it looks very good”. The entire collection as a whole is suitable for both holidays and court, according to Oberg.
Previously, Lacoste and Netflix teamed up to create a collection celebrating some of the streaming service’s most popular titles.