In honor of 150 years of signature blue jeans and 50 years of hip-hop, Levi’s has partnered with Rolling Loud. The brand became the first global partner of the largest rap music festival. WWD writes about it.
Each Rolling Loud this year will feature a special limited-edition Levi’s capsule collection. The scope of the capsule will vary depending on the city of the event.
The first collection for Rolling Loud in Inglewood includes customizable Levi’s 501 jackets, shorts, jeans, hoodies, t-shirts and hats. Prints can be screen printed, embroidered or glued.
Previously, Stüssy and Levi’s announced a new joint capsule. It included a Trucker jacket and 501 jeans. Read more here.
