We continue to follow the news from local brands and are happy to share them. We have collected the most interesting news from the past week, from the fall collections of Ekonika and Ushatava to the “Lace of Memories” launch by Studio 29.
Ekonika showed an autumn/winter collection that adapted current trends: XL-sized bags, ankle boots with a natural pleat effect, boots with wide shafts, pointed-toe pumps and ballerinas with thin straps, Cossacks and choppers. Colours, prints and details continue the theme: reddish brown, earth red, dusky pink, pied-de-houndstooth print, as well as metallic details and eyelets. The muliér brand has launched the first collection of the autumn season in the spirit of the avant-garde woman. It included all-grey ensembles made of viscose blends and wide-leg jeans with a faded effect, as well as reinvented bestsellers: water-repellent trench coats in pastel colours and the Per aspera ad astra work jacket. Ushatava showed a new Garderobe autumn/winter 24/25 collection. This is a regular line in which the design team reflects on the theme of casual, functional and expressive clothing and accessories. The collection includes dresses, pants and skirts with optional styles, reversible coats, hoodies and shirts with removable shoulder pads. The core colors were red, blue, brown and light blue.
In search of inspiration before creating a new collection, the Daisyknit brand turned to Japan, where laconicism, simplicity and sophistication are the basis of design. The fall includes many new models of outerwear made of high-quality materials: wool, cashmere, alpaca, mohair. The coat made of Italian textured drapery attracts attention more than others. Studio 29 presented the “Lace of Memories” collection about the search for strength and inspiration in childhood memories and nature. The team put their own memories and feelings into the products, that’s why the fabrics, cuts and colors come from images from the past, and the heroine of the campaign poses against the backdrop of the interiors and landscapes of a cozy village. Meowshka presented a cruise collection and chose the coast of the Mediterranean Riviera as the setting. In this playful and light capsule, mini-lengths predominate: dresses, suit sets with blouses and tops with shorts and skirts. The materials are cotton batiste, mixed with silk and with embroidery using the sangallo technique and “broderie anglaise” English embroidery.
Limé’s men’s autumn collection is dominated by classic models of jackets, vests, chinos and long sleeves, rendered in wool, corduroy and knitwear. Another highlight is the thick cotton jackets with a turn-down collar. The campaign focuses on the hero’s return to the city of his childhood to meet with family, friends and favourite places. At the moment, the new Around collection is inspired by reflections on art and the atmosphere of early 20th-century Paris. When developing the capsule, the brand’s team turned to the experience of writers, dancers and artists of the beginning of the last century, trying to embody in detail the love of art. Finally, in the summer capsule, Arapkhanovi showed what the breath of a hot summer day and the long-awaited coolness of the evening feel like, in classic denim colours. It includes many new items: a denim jacket, a flared skirt with raised seams in soft blue and deep blue tones, as well as a straight shirt and a skirt with a soft gradient in blue.
