L’Oréal CEO Nicolas Hieronymous will deliver the cosmetics company’s keynote address at CES 2024. The brand’s CEO will talk about how L’Oréal’s constant technological transformation ensures its readiness for the future. WWD writes about it.
The report will also talk about the importance of affordable inclusive technologies for a cosmetics company. Hieronymus notes: “Technology helps to enjoy beauty, opens up a sea of possibilities. More recently, we have seen how beauty products are available to people with disabilities. For example, thanks to HAPTA makeup applicators, people with limited hand and mobility can express their individuality. And this is just the beginning. L’Oréal envisions a future where no one will feel excluded from beauty trends because they will have the opportunity to create their own, anytime, anywhere, with products and tools inspired by their own experiences.”
Nicolas Hieronymus’ report at the International Consumer Electronics Show will take place on January 9, 2024.
Previously, L’Oréal introduced makeup applicators for people with limited hand mobility, and also launched an eyebrow printer.