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HomeLatest NewsLuca Guadagnino directs a short film for Loewe

Luca Guadagnino directs a short film for Loewe

Date: April 24, 2024 Time: 08:02:48

Filmmaker Luca Guadagnino, whose latest work is “Entirely and Completely” with Timothée Chalamet, has made a short film for Loewe. The video is called “I Dreamed of Loewe” and shows the brand’s upcoming show. WWD writes about it.

The three-minute video was filmed at the David Zwirner Art Gallery in New York. In it, Elliott McDean sleeps on the sofa and sees models from the new collection (in bright glasses, high-waisted pants and geometric sweaters) admiring the sculptures, the work of Austrian artist Franz West. The campaign, in addition to McDean, was led by Andrea Isidori, Malik Anderson, Bruno Kral and Adrians Smuts.

“Her poses are accentuated by the season’s elongated silhouettes, soft-touch fabrics and crystal-encrusted sunglasses,” Loewe said in a brief statement.

This isn’t the only Jonathan Anderson and Guadagnino collaboration we’re about to see. They will work on the director’s next film starring Daniel Craig and Drew Starkey.

Remember that Jonathan Anderson’s JW Anderson brand continues cooperation with the Japanese brand Uniqlo. This time, they have a modern interpretation of preppy style and British college uniforms. The concept of the collection is also reflected in its name: “Sporty lifestyle”.

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Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.
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