The communication agency Lunar HARE and the platform for the selective resale of accessories The Cultt have published a joint report on the development of the resale market. The review covers a variety of areas, from the philosophy and development of a secondary consumer culture to the analysis of key trends and trends, and is available on the website.
The new report highlights the phenomena that are significantly changing consumption today. The focus is on a detailed overview of the key players in the market – both global Etsy, Depop, thredUp and GOAT, as well as Russian ones – from the pioneers of the Second Friend Store and Luxxy to the new projects of recent years The Cultt and ( Former) bags. Particular attention is paid to the evolution of the market and the prospects for its growth, as well as to the activities of brands in the secondary market.
Also, especially for the trend report, The Cultt and Lunar HARE conducted their own survey of active and potential reselling consumers in Russia, which will help to better understand the market situation and user trends. To make the review not only analytical, but also applied, it included comments from experts and market players, on the best resale buys, recommendations, and favorite platforms.
“There are many reports on volumes, trends and trends in the global market, for example, McKinsey or Business of Fashion. We have been collecting analytical materials from various sources for some time, as well as doing market assessment and trend monitoring ourselves. Therefore, by partnering with Lunar HARE, we set ourselves an ambitious task: to talk about the state of the current market, how consumer behavior is changing and how opinion leaders influence it”, comments Anna Avtaykina, co-founder of The Cultt resale . platform.
Earlier, The Cultt and the sharing service Cloudset dedicated a new episode of the podcast to dropping the culture. In the episode, the presenters spoke to the editor-in-chief of the creative association ÖMANKÖ. We talk about it in more detail here.