The French brand Maison Kitsuné showed an advertising campaign for the new spring-summer collection. The capsule was called Explore Everywhere and is dedicated to adventure and travel. Hypebae writes about it.
The campaign was photographed by Remy Ferrante. The footage follows a tight-knit group of friends traveling through an ethereal landscape reminiscent of Alice in Wonderland while under the influence of psychoactive drugs.
“Immersed in the suspended reality of the other world of dreams, they are dressed in things that fit and reflect their liberated tranquility,” the campaign description reads.
The collection includes green and blue striped shirts, pleated skirts, dress pants, jean jackets, trench coats, T-shirts and more. The capsule will go on sale on January 18.
Previously, Maison Kitsuné presented a matching candle. It was developed in collaboration with perfumer James Healy. Read more here.
