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HomeLatest NewsMango, Desigual... Artificial intelligence revolutionizes the world of fashion

Mango, Desigual… Artificial intelligence revolutionizes the world of fashion

Date: October 1, 2023 Time: 00:51:35

The presence of AI in the fashion industry is notable among designers more and more, manifesting itself in each phase of the product life cycle. From computers that automate production stages and collection management, to the distribution of items according to customer demand, to applications that assist buyers during their purchases, these are examples of how artificial intelligence is leaving its mark. in this field. The leading specialized magazine in the sector, Modaes, highlights in its latest issue how two very prominent clothing brands, Mango and Desigual, have already embraced this trend, betting on the integration of AI in their operations.

Fashion is in the midst of a far-reaching technological revolution, which not only promises transformation, but also raises concerns and risks. However, with the advent of generative artificial intelligence, fashion designers are paying keener attention to possible improvements in their sector. Generative artificial intelligence, unlike its conventional counterpart, is giving rise to increased surveillance. This AI variant has the ability to create authentic content based on its previous training, a training mode.

In the field of fashion, one of the most promising aspects of generative AI is located in the field of the product. In other words, when it comes to generating high-quality content in a variety of formats, tools like Cala, Designovel, and Fashable, by integrating AI, not only automate the production of world-class 3D designs, but also They enhance and streamline processes, as highlighted by McKinsey and collected by Modaes. For now, the main challenge or obstacle faced by companies that venture to experiment with AI is related to the ability to materialize what is envisioned through AI, sometimes hampered by technical or financial issues.

Mango and Desigual find support in generative AI

On the side of fashion designers, with the advances in generative artificial intelligence in the world of fashion, not only can a fashion expert and professional generate several versions of the same dress in a matter of seconds, but they can also analyze large amounts of data to detect trends or show you the garments most sought after by users, as if it were a “magic mirror”.

Mango and Desigual are already using generative AI to co-create garments with design teams and speed up the product creation process. Mango in particular, has been building its own traditional AI platforms since 2018. With generative AI, the company started working around a year ago, when tools like Stable Diffusion or Midjourney were released to the market. For his part, Mango’s information and technology systems director, Jordi Álex, reveals how Inspire, a platform trained by Mango’s team of graphic designers, designers and other teams, already has “enough garments that have been generated between the design nadador and the platform”.

In another perspective, an additional company that has been using conventional AI for a long period of time and has recently started to incorporate generative is Desigual. “We were already using AI to automate processes, such as in customer service chatbots, but we did not incorporate the generation of Thomas Meyer, Qualen RECOGNIZED that design is the distinctive factor,” explains Eva Sirera, Technological Innovation Leader at Desigual, in a conversation with Modes.

Predictability in trends

Deep learning has the ability to discern intricate patterns in vast databases. Records that detail human behavior, such as spending habits and areas of interest, form the foundation for one of the major achievements of AI in the fashion industry: the ability to anticipate trends.

The result of this process translates into sets that are more permanently aligned with the purchase demands of users, increasing sales and the profitability of the product lines. In addition, it also enriches the shopping experience for the customer, as anticipated by Diego Carpintero, 3D fashion designer, suggesting that “practically unlimited possibilities could be presented in terms of making product designs,” they foresee.

Along with the opportunities, the use of generative AI also carries a number of risks inherent to an emerging technology. In the fashion context, one of the main challenges lies in the safeguarding of data, especially when an external platform is used, as well as in the matter of intellectual property, which is pending proper regulation.

Puck Henry
Puck Henry
Puck Henry is an editor for ePrimefeed covering all types of news.
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