In Russia, Cyber Monday begins on January 30 and lasts for three days, but some organizers may extend the promotion or start it earlier. During this period, stores offer customers various products with discounts for online purchases – from 15% to 90%. Own loyalty programs are launched by representatives of retail chains and markets, as well as individual brands. There are online marketplaces that collect Cyber Monday deals from various retailers.
However, in pursuit of profit, you can start to impulsively buy unnecessary things or fall for the bait of scammers.
“The Russian consumer has an interesting feature – to doubt everything. For example, that discounts during promotions like Cyber Monday are real. And it cannot be said that there is no reason to fear – sellers try to take advantage of the gullibility and love for discounts happens,” says Victoria Baranova.
Some manufacturers simply change the usual price tag to red or even inflate prices before promotions, someone may not offer the best quality or best-selling product, he explains.
The specialist warns that in periods of sales, cases of fraud using fake sites that look like those of the manufacturer, but their products are not original, become more frequent. Website addresses should also be verified so that bank card details do not fall into the hands of intruders.
The sellers themselves can use a nasty trick – announce that goods purchased at a discount cannot be returned, although this is against the law, Baranova said.
The main recommendation of the specialist is to prepare a shopping list in advance and remember that buying something, albeit cheap, but unnecessary, is not the most profitable investment.
This year, the savings trend is more relevant than ever, so sales like Black Friday and Cyber Monday have the potential to attract an audience, Baranova says. According to her, the Russians have become more aware of purchases and have learned to reject them. On the other hand, people look for favorable conditions and discounts. Over the past year, promotional purchases have grown, private labels (private labels) and discount stores are developing.
The representative of M.Video-Eldorado explained that when buying equipment, consumers become more rational and careful in their choice, and also actively use opportunities to save money as part of promotions. The company regularly conducts federal sales, launches loyalty programs, offers credit products and installment programs, the company added.