Four members of the Korean K-pop group Aespa starred in an advertising campaign for the Chopard brand. Karina, Giselle, Winter and Ninning, who became the ambassadors of the jewelry house last year, presented jewelery from the Precious Lace, Happy Sport, Happy Diamonds and My Happy Hearts collections.
Caroline Scheufele, always focused on collaborating with young talent, was fascinated by Aespa’s fresh energy and creativity. She said that the girls, with their energy and quirkiness, ideally reflect the ideology of the jewelry brand’s new campaign, so the cooperation proposal was only a matter of time.
The name of the Aespa group comes from the combination of Avatar X Experience and Aspect, that is, the opportunity to experience a new world with the help of your avatar. Since her debut in November 2020, her single “Black Mamba” has entered four categories on the Billboard charts in just three days. This Aespa success was reinforced by the hits “Next Level” and “Savage”.
Aespa members have previously become Givenchy ambassadors. Matthew Williams highlighted her individuality and style. Read more here.
