Streaming service Netflix will start charging account sharing fees in the US starting in early 2023. NME writes about it.
The platform will implement the “Add New Member” option for an additional fee of three dollars. In March, the feature was tested in Chile, Peru, and Costa Rica. In July it spread to Argentina, El Salvador, Guatemala, Honduras and the Dominican Republic.
Netflix co-CEO Ted Sarandos told investors in early December that he didn’t expect customers to “like it right away.”
For the first time, the account sharing ban was discussed in 2019. At the time, the streaming service said it intended to implement the new rules in a “consumer-friendly way.”
In a study published earlier this year, it was estimated that at least 27% of Netflix’s 14.9 million UK subscribers shared their accounts with other family members. The study also found that at least 17 million subscribers share passwords in Netflix’s top five markets in Europe: the UK, Germany, Spain, France and Italy.
Recall that from a study by the Parks Associates analysis agency, the most popular streaming service in the United States for 2022 became known: it became Amazon Prime Video. For the first time in ten years, Netflix does not lead the ranking, which this year was in second place.