The Peak store features a capsule of Sporty & Rich brand clothing, which they designed exclusively for the store. Before that, the brand had already made collections for projects such as Selfridges, Ssense, Moda Operandi, END., The Webster and Hyundai.
For the Moscow concept store, Sporty & Rich has made a laconic summer line that reflects the main directions of the brand and its famous “motorcycle” that apply to the products: Wellness, Health Club, Tennis, Country Club. Peak’s team filmed the capsule’s lookbook in Moscow, where they tried to convey the city’s relaxed summer vibe.
In the lens of Sasha Mademuaselle was the model Polina Oganicheva in the company of four-legged friends who also tried the Sporty & Rich products, necklaces with straps presented in the main collection of the brand. These products are made from genuine leather in the same factories where Hermès accessories are manufactured. The exclusive capsule is now available on the Peak website and offline store.
Recently, the Sample Gallery, together with the Peak store, launched an exhibition of Vari Cheltsova in the Peak Souvenir space on Stoleshnikov Lane. The exhibition, titled “The Book of Mexico,” includes the artist’s observational paintings on the traditions, culture and nature of this vibrant country.