Of the total volume of perfumes, 61% are national products, 39% are imported. Among foreign perfumes, most products are from France – 34.7%, Spanish perfumes are in second place – 15.1%. Closes the top 3 Turkish perfumery – 13.2%.
“The perfumery market continues to prepare for peak demand and has already delivered significant volumes of products. Firstly, the market has successfully adapted to new working conditions and rebuilt supply chains. Secondly, the demand has slightly decreased on the eve of the new year, so part of the ordered perfumery remained unclaimed, and therefore the industry should expect increased marketing activity.In addition, we must not forget that in recent years, certificates which are used after a while have become more popular as gifts; increase the demand for perfumes “, – noted the head of the product group “Liquors” CRPT Kirill Volkov.
Russians have begun to appreciate the holidays more, said Natalia Baluta, Group4Media’s head of innovation and analytics. According to Sberindex.ru, this year Russian spending on one of the last winter holidays increased by 8.7% compared to 2022, the marketing specialist noted. At the same time, the average price of perfumes increased by 17% and amounted to 1,822 rubles.
