The Pitti Uomo menswear show expands and diversifies. This season an entire pavilion has been opened with clothing and accessories for pets. We are in a hurry to talk to you about several brands. To be honest, this is just an excuse to look at catalogs with adorable dogs during work hours!
Brand from Finland, and this already says a lot. Functionality here takes precedence over decorative elements: dog overalls and raincoats have reflective elements, seams are taped so that water drains and the dog is dry and comfortable, everything is well regulated with a minimum of straps and fasteners .
Italian Casentino wool is extremely rare in humans, let alone dogs. Italian brand Emma Firenze works with these timeless values: Casentino, Chanel tweed, Italian wool and shearling suit, as in shearling-aviator coats. Everything is made to order according to the size of the pet.
Not just harnesses, but harnesses with a heart on the chest, to surround the dog with love both figuratively and literally. In addition to dog accessories, the Italian brand makes heart-shaped bags for dog owners to match their pet, but we prefer the Alaïa (Le Cœur) heart-shaped bag.
In the Italian brand’s lookbooks, a Maltese named Penelope, the brand’s mascot, is usually eliminated. As if the Lollipet founders designed a pink tweed jumpsuit especially for her. However, the Casentino aesthetic, in contrast to Penelope’s glamorous appearance, also looks very cool.
The Pitti Uomo in January always shows autumn-winter collections, and also in the dog pavilion! The Spanish brand brought its raincoats, down jackets, bodysuits and isothermal bags for dogs to Florence. Everything is made in neighboring Portugal.