Prada Beauty intends to significantly expand its product line and stop limiting itself to perfumes. According to the brand’s CEO, Andrea Guerra, the brand will produce decorative and skin care cosmetics. The beauty line was licensed by L’Oréal. WWD writes about it.
What does beauty mean today? This theme has been at the center of our work with L’Oréal,” said Miuccia Prada and Raf Simons. “Rejecting all the clichés of the past, we believe that today’s beauty is a manifestation of individuality, freedom and self-confidence.”
The launch of the beauty line will first take place on prada-beauty.com and prada.com on August 1. Then, on August 18, boutiques will open at Harrods and Selfridges department stores in London. In Germany and Italy – in October. The mass launch of Prada Beauty cosmetics in the US is scheduled for January.
Prices will range from €45 for lipstick, €80 for eye shadow and €360 for cream.
Let’s remember that Emma Watson, the face of Prada’s floral-fruity fragrance Paradoxe, recently starred in the Prada Beauty campaign. The actress began working with the brand in the summer of 2022.
