The Italian brand Premiata went to Argentina, where it presented the spring-summer 2023 collection – Premiata Brand Day was held on June 6.
Buenos Aires was chosen as the headquarters of the campaign. In a futuristic photo shoot, the brand’s team talked about the future through color and 3D effects.
The collection includes lightweight nylon parkas, faded cotton T-shirts and cargo pants. The line of backpacks incorporates technological materials and traditions of Italian production.
In addition to the already classic silhouettes, the brand presented the Moe Run sneaker, the lightest model of all the Premiata collections with a high-resilience, shock-absorbing sole. The upper part of the sneaker is made of genuine leather and technological textiles, the logo is located inside, and the sole is decorated with a print of the brand. Another model is the Clay sneakers, the design of which allows you to wear a pair with or without laces and evenly distribute the load when walking.
Kenzo previously unveiled the first sneakers, designed by the brand’s creative director Nigo, who has been in charge since September 2021. The model was named the Kenzo-Dome, referencing the famous skateboarding venue Dome, located in the grounds of the Palais de Tokyo building in Paris.