Puma has launched a new collection designed in collaboration with creative consultant and stylist June Ambrose. The capsule draws on Ambrose’s extensive knowledge of the hip-hop industry and fashion. The main goal of the line was to inspire women to remember their victories.
According to Hypebae, the collection is called Keeping Score. It will be released in two parts. The first capsule, made up of 10 functional sportswear, offers a wide range of leggings, sports bras and sweatshirts. Things are presented in burgundy-blue colors.
Also, in the capsule you can find shorts, a mesh sports bra, balaclavas, as well as T-shirts and skirts: maxi and midi. The collection also features new versions of the classic Puma Ralph Sampson sneaker and the Prevail sneaker.
Previously, Ami and Puma teamed up again to work on the collection. Like previous collaborations, this one is inspired by the casual clothes worn by friends and family of Ami founder and creative director Alexander Mattiussi.