Italian label Replay has relaunched 9ZERO1, the first unisex collection launched in the 90s. It includes high-waisted straight-leg jeans and a vintage-inspired denim jacket for him and her. Each item is available in four classic shades: light blue, dark blue, blue and black.
To mark the launch of 9ZERO1 in Russia, Replay opened a flagship pop-up store at the Tsvetnoy department store. From 1 August, the collection will also be presented at 9ZERO1 pop-ups at the Aviapark shopping centre, the Evropeisky shopping centre and the Metropolis shopping centre.
The collection is designed with an eye to the brand’s heritage. The team added recognizable design elements from the 1990s: the original 9ZERO1 label and hardware, arches on the pockets in the shape of an eagle’s beak, as well as a red embroidery in the shape of the letter R on the back pocket.
Let us recall that on the occasion of the opening of the Olympic Games, a gala dinner was held at the Ralph Lauren flagship store on Boulevard Saint-Germain.
