The chain of hardware and electronics stores is renewed: for the first time since the beginning of its activity in the market, it announced a large-scale rebranding. Now, in addition to Apple products, there are a variety of manufacturers, and the stores have become more spacious and functional.
The grand opening of Restore: Flagship, which took place yesterday on Neglinnaya Street, was attended by Maria Minogarova, Alexander Arutyunov, Ksenia Solovyova, Karina Istomina, Ksenia Dukalis, Svetlana Bondarchuk, Ksenia Chilingarova, Alexey Terevkov, Laura Dzhugelia and other influential people.
As part of a large-scale rebranding, they changed not only the design and assortment, but also the company logo itself: the two-color re:Store with two dots in the middle replaced the more solid re:Store – with two points at the end. The move of the sign symbolizes the transition of the stores from the single-brand format to the multi-brand format.
Let us remember that previously a party by the re:Store store chain was held at Espacio Quattro, where guests were able to see the finalist works of the Unlock AR+PRO digital contest. The evening included a public talk on contemporary art and NFTs. The event was attended by Alexander Gorchilin, Artem Korolev, Vyacheslav Glushkov and Ingrid Olerinskaya.
