Rihanna plans to expand the business to cover the children’s stuff niche. The businesswoman reportedly applied for the Fenty Kids trademark. Hypebae writes about it.
The new brand will produce clothing: casual, tennis, surf, as well as swimwear and ski suits. In addition, Fenty Kids will produce baby bedding, cloth diapers, and accessories: caps, berets, beanies, aprons, suspenders, ties, belts, and socks.
In October, Rihanna filed a trademark for the new “R” logo. The collection ties into her recently released Super Bowl merchandise that she will be performing with this year. The singer became the headliner of the break.
Previously, Rihanna’s cosmetics brand, Fenty Beauty, presented a collection inspired by soccer and dedicated to the Super Bowl. It’s called Game Day, and it includes a limited-edition Team Fenty football field-themed makeup bag, Fenty Glow lip gloss, and Invisimatte powder.
