S7 Airlines has launched the New Year project Connect your dreams with us. It invites users to share warm thoughts about their favorite cities. You can do it on a special project page from December 23 to January 16.
The kind words that users will write will be “tied up” in a large virtual blanket. The airline will convert each response into a donation for the beneficiaries of the Nochlezhka charity, which helps homeless people return to normal life.
All funds will be used to pay for the supply of electricity and heat at rehabilitation shelters in Moscow and St. Petersburg. Among the project participants, S7 Airlines will raffle gifts: 20 branded blankets and 50-mile certificates that can be spent on flights or on charity.
Previously, S7 Airlines and Eka planted one million trees as part of the forest restoration program. The project was launched in 2019. Read more here.