Cosmetics company Shiseido has signed a long-term partnership agreement with Max Mara, according to which it will produce perfumery products under the name of the Italian fashion house. WWD writes about this.
The beauty giant’s president and CEO, Masahiko Uotani, commented on the news: “Shiseido and Max Mara share a commitment to the highest standards of quality and innovation. As a brand that embodies Italian luxury and has a rich history, I am delighted to collaborate with a fashion house loved around the world for its high quality and uncompromising approach to design.”
Previously, Japanese craftsmen reinvented the new Max Mara bag. The model is made of silk jacquard. We talked about it in more detail here.
