Sporty & Rich and adidas Originals showed a joint collection, which reinvented the iconic silhouettes of the Samba, Handball Spezial and Adistar Cushion sneakers, and also presented sportswear: tops, polos, T-shirts, shorts and long sleeves. Hypebae writes about it.
The collection pays homage to Canada, France and the United States with a patriotic palette of red, white and blue. To celebrate the launch, the brands opened a pop-up at the Bristol Hotel in Paris. There, you can sample desserts and baguettes, as well as pick up new items. The store will be open for a month while the Olympics are taking place.
Previously, adidas announced a collaboration with Marvel Studios. It is timed to coincide with the release of the movie “Deadpool and Wolverine.” We talk about it in more detail here.