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HomeLatest NewsThe Advertising Jury knocks down Iberdrola's lawsuit against Repsol for 'misleading advertising'

The Advertising Jury knocks down Iberdrola’s lawsuit against Repsol for ‘misleading advertising’

Date: July 14, 2024 Time: 14:01:36

The Jury of the Association for the Self-regulation of Commercial Communication (Autocontrol) has rejected the recovery that the Spanish electricity company Iberdrola launched against Repsol for alleged misleading practices in its advertising on renewable fuels, understanding that evidence and reports have been sent from the oil company Enough to demonstrate that all the terms and issues questioned by Iberdrola are unfounded.

“Looking solely and exclusively at the evidence present in the procedure as a consequence of the evidentiary activity of the parties, we can only conclude that in the absence of any evidence in the file from which elements are derived that allow us to doubt the character 100 % renewable of the fuels promoted, Repsol has provided sufficient proof to support the veracity of said qualification,” reiterates the jury of the published in the analysis of each and every one of the cases that the electricity company questioned, with special Emphasize that, following the lawsuit for alleged “greenwhasing,” sufficient evidence was never provided to prove it.

What does the Self-Control resolution include?

In its resolution, the Autocontrol jury believes that it does not seem likely that a consumer would conclude “that currently all Repsol fuels are 100% renewable, since that would mean admitting that out of the fifty Repsol service stations that currently have fuels renewables, the remaining service stations do not sell fuel.”

On the other hand, it considers that “there is no evidence from which it is possible to deduce that the consequences derived from the use of promoted fuels are substantially different – in terms of consumption – than those derived from the consumption of fossil fuels.”

“On the other hand, there is a study from which it is clear that these consequences – in terms of consumption – are not significant,” he adds, which is why he states that “it cannot then be seen that advertising omits relevant information at this point, “in such a way as to mislead an average consumer who is normally informed and reasonably attentive and discerning.”

“It cannot be seen that the advertising omits relevant information at this point”

Hence, he considers that Repsol conveys “in a clear and unequivocal manner the message according to which a new category of fuels is promoted, which can be found along with the traditional ones of fossil origin, and which are currently not available in all service stations.” . Repsol, but only in fifty.” On the other hand, he estimates that Iberdrola “has not provided any evidence from which any element can be derived that would allow us to question the renewable nature of Repsol’s new fuels.”

Iberdrola filed the lawsuit in February

The resolution occurs while the lawsuit filed last February by Iberdrola against Repsol in the Commercial Court number 2 of Santander for “unfair competition and misleading advertising” is still pending ruling, considering that it had engaged in ‘greenwashing’. or ecological bleaching.

Iberdrola went to a court in Cantabria since, in accordance with procedural regulations, when companies with different registered offices are sued, the plaintiff can choose the location of any of those addresses. In this case, the company that competes with Iberdrola in the sale of electricity and gas, Repsol Distribuidora de Electricidad y Gas, has its registered office in Santander.

* This website provides news content gathered from various internet sources. It is crucial to understand that we are not responsible for the accuracy, completeness, or reliability of the information presented Read More

Puck Henry
Puck Henry
Puck Henry is an editor for ePrimefeed covering all types of news.

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