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HomeLatest NewsThe Alena Akhmadullina brand presented the “Belogorye” collection

The Alena Akhmadullina brand presented the “Belogorye” collection

Date: July 18, 2024 Time: 10:36:50

The Alena Akhmadullina brand presented the “Belogorye” collection, inspired by the folk crafts of the Belgorod region. In this region there is a type of ornament that is not repeated anywhere else: “black pattern embroidery.” The geometric pattern, which has its origins in the archaic culture of the Slavs, has become an inspiration for prints and embroidery.

The collection consists mainly of dresses, but there are also Belogorye-specific wardrobe items, for example, the famous “bruise” coat, the sundress and the poneva. A distinctive feature of the drop is that it was created in collaboration with artistic and creative groups in the region, as well as with the participation of companies located in it. A competition was also organized between art schools to choose the best drawing dedicated to the Stary Oskol toy. The winners’ works became the basis for the collection’s prints.

Previously, Alena Akhmadullina launched a campaign for the spring-summer 2024 collection inspired by the fairy tale “Ruslan and Lyudmila” by Alexander Pushkin. We talk in more detail here.

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Hansen Taylor
Hansen Taylor
Hansen Taylor is a full-time editor for ePrimefeed covering sports and movie news.
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