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The ‘brick’ is committed to AI and new technologies to give impetus to the sector

Date: June 25, 2024 Time: 13:26:25

The real estate sector has managed to break down different barriers over the years. Since the economic crisis of 2008 and the great blow to the brick; the lack of labor, to the scarcity of land that currently exists. According to experts, this is mainly due to the resilience of the sector and its ability to adapt to new processes to meet customer needs. For this, the advancement of technology has played a fundamental role for the ecosystem, and in recent years companies in the area have already begun to opt for innovation and digitization, and have launched to use new technologies such as Artificial Intelligence. (AI) or virtual reality, to boost the sector.

Since the beginning of networks such as the World Wide Web (WWW), some property developers or sales agencies with commercial offices began to update themselves to reach more people. Several years have passed since this happened and today there are already thousands of platforms that offer purchase, sale or rental services and real estate portals such as Idealista, Pisos.com, Fotocasa, SpotaHome, which are digital natives. But there are also others that are not natural, but that are finding more and more ways to join digitization.

For example, developers like Aedas Homes, Neinor Homes or Merlin Properties continue to look for ways to transform their businesses into a more innovative one. The company led by David Martínez has commented that they are changing their model to a more digitized one and that in recent years they have begun to promote manufacturing with industrialized elements. On the other hand, it is also trying to optimize work times with the use of AI to make processes more efficient. “Today with AI we can have infinite solutions,” he ditch.

There are others who are also using new technologies to improve efficiency and offer more innovative experiences. For example, Neinor has incorporated virtual reality and 3D tours so that its clients can take a virtual tour at the time the home is sold. The Encinar brothers’ portal has opted for artificial intelligence to improve property search options, and through algorithms the web uses automatic learning to offer personalized recommendations. For its part, Merlin Properties also uses IoT (Internet of Things) systems to optimize energy consumption and the security of its commercial buildings and offices.

As the agents have explained when launching these new technologies, the sector chooses to use them first, to save time; that is, to streamline the processes of searching, buying, selling or even renting properties. Transparency is another important factor, because it allows more information to be delivered to the client in order to facilitate decision-making, therefore, these technologies are used to improve the user experience. For this, virtual reality, for example, has managed to get the customer to ‘immerse’ in the product by taking tours, seeing key features of the sites and details of the surroundings. For companies it also brings benefits in the organizational environment of their efforts, and improves internal production processes.

The technologies promote time savings, transparency, a better user experience and bring short and long-term benefits for brick companies

Ana Lozano is the founder of the startup Nidus Lab, a platform that allows architectural projects to be carried out in a matter of minutes thanks to Artificial Intelligence. For her, the sector lacked speed in many processes, especially in the architecture part, so after spending years working in the ecosystem, she just launched this company that seeks to optimize processes for developers and construction companies. “These are moments that take a lot of time and resources, and do not compensate for the money spent,” she told this newspaper. Her platform automates processes and generates iterations to calculate hundreds of project options through algorithms that allow emulating the task that an architecture firm would do.

With its B2B model, it has managed to win over international partners such as the Belgian fund that invests in colivings, Life, and the British fund for real estate investors and developers, Princeton Investment. Going forward, more challenges will be added for the industry and they will probably take steps to add major technologies that deliver benefits for their business and ultimately the customer. “The next step is industrialization where these can be automated with robotic lines, and that is an advanced step. Both procedures reduce execution times to achieve higher qualities and create a safer, more ecological and correct architecture for the workforce”, concludes Lozano.

* This website provides news content gathered from various internet sources. It is crucial to understand that we are not responsible for the accuracy, completeness, or reliability of the information presented Read More

Puck Henry
Puck Henry
Puck Henry is an editor for ePrimefeed covering all types of news.
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