The concept store of Georgian and Russian niche designers Blasé presented the first lookbook. The images were made by stylists Misha and Kitty.
All the arches are based on the game of proportions and textures. So, a straight Viva Vox leather jacket frames a transparent dress from the Georgian brand Djaba Diassamidze, futuristic glasses from George Keburia complement the classic suits from Ingorokva, and a dress with a collar decorated with feathers is combined with a strict gray jacket from Tatuna .
Filming took place in the Ruarts space, in the “white cube” of the building. Models Kristina and Alina tried on images of “gallery girls” in the spirit of Blasé. The photographer was Zhenya Rukhlov. Lisa Grechkina worked on makeup, Ivan Maksimov worked on hair.
Recall that Blasé opened in Moscow in October 2022. The name of the boutique literally translates as “hasido”: it is to such customers, aware and seen, that the project team is directed. We talk about it in more detail here.