The new music label Ricky Music was launched by the creators of Smeshariki and Fixikov (the Ricky group of companies). First of all, it will release songs aimed at children and adolescents.
“Riki Group of Companies will become the first animation company in Russia to create its own music label. In addition to animation, we have a huge library of music content, and creating our own label will allow us to promote it more systematically. In addition of children’s music, Riki Group has more and more musical cases aimed at a teenage audience”, TASS quotes the general producer of Riki Group of Companies, Yulia Nikolaeva.
It is also planned to hold concerts, the participation of artists in cartoons. A new direction for the company will be headed by music producer Oleg Troyanovsky (MTV in Russia, cooperation with Cirque Du Soleil, creative producer of Disney channels, REN TV and others).