It all depends on the PR person. This is a brand employee, also known as an internal or agency specialist. For example, I often act as a second, and the main task is to organize shows, invite journalists (in Paris we take into account world markets: the United States, Great Britain, but since the show takes place in France, of course, ceding most of the quota to the local press) and sending invitations. Sometimes, at the request of the brand, buyers and other industry representatives may be recipients.
However, the agency’s work is mainly focused on providing clothing for filming and classic presentations of seasonal collections. There are also teams specialized in activation moments (cocktail parties, events, press days). Here it is important to know how well you know the journalists and who you can convince to come, because this is a big challenge when trying to showcase a very small brand.
