The green economy and the fight against climate change are two of the great challenges that we face as a society and, therefore, they are increasingly established as priority commitments for all the agents involved in it. The participation of all sectors is relevant, including the automotive sector, whose commitment to reducing emissions will contribute to achieving the objectives in the medium and long term.
For this reason, the establishment and achievement of objectives in this sector and in the highest automobile competition, Formula 1, is essential to promote innovation to achieve them. An example of this is Banco Santander, which continues to be a global brand committed to the fight against climate change, with its alliance and joint work with Formula One Management (FOM) and Ferrari.
This competition has always stood out for being one of the most based on technological innovation to remain attractive to the audience. Competitiveness and the desire to excel are also transferred to asphalt in order to make it as sustainable as possible. And projects like Masai’s want to help achieve it. Promoted by the University of Granada, it wants to become a sustainable solution for the sector and the competition.
Fernando Moreno leads this Spanish project under the premise of respect for the planet, making use of sustainable materials. From the tires that are discarded from cars after use, his team is capable of creating a much more durable asphalt for roads, with greater grip than traditional ones and more respectful with the environment.
The team led by the professor shares the same objectives and values as those that led Banco Santander, Ferrari and Formula One Management (FOM) to join forces to pursue a reduction in emissions both in competition and in the automotive sector, and to establish synergies to achieve the desired sustainable model with NetZero ambition.
The name of Masai refers to a proverb of the homonymous tribe that, translated into Spanish, says that “the land we live on is not inherited from our parents on loan, but we took it from our children.” It is proof of the great respect they have for the planet and nature.
Banco Santander and Ferrari joined forces to join forces in favor of sustainable mobility.BS
In this scenario, Formula 1 has the mission of reducing emissions on asphalt without losing the show that makes it so attractive to audiences. And the Masai project manager is confident: “F1 could be the perfect setting to test these materials, reintroduce recycled tires and evaluate them under the highest demanding standards.”
This high-performance competition has always sought to break new ground through technology to become more powerful and attractive to users. Also to become a more sustainable sport every day. Banco Santander’s sponsorship of Ferrari, with the close collaboration of FOM, are a reflection of this mission to continue promoting the change to a sustainable model and help people and companies progress.
The Masai project wants to contribute its grain of sand to the long road that Banco Santander, Ferrari and FOM have already traveled together in search of solutions that contribute to the transition towards a green economy. With reinforcements such as the Granada project, it seems that the goal of reaching new technologies that contribute to decarbonizing people’s daily lives and achieving the ambition of zero emissions is getting closer.