Experts are sure that the prospects for this market both within Russia and on the world market are huge. Muslims in the world are 25 percent, and in decades their participation could grow to 35 percent, according to the federal Center for Agricultural Exports of the Ministry of Agriculture.
Yes, and in Russia 14-20 million Muslims live, and their number is growing. According to expert forecasts, by 2025 the share of Halal food products will be at least 20 percent of all world production, and by 2030 it may reach 25 percent.
But the problem is that each Muslim country has its own halal standards. Different branches of Islam also have their own approaches to defining the category of halal products. For example, there is a difference in how to stun an animal before slaughter, whether automatic slaughter is allowed or only manual slaughter – there are a lot of such technical subtleties, says Albert Davleev, president of the consulting company Agrifood Strategies. Even in the domestic market it’s hard to tell if you’re really buying halal chicken from a store or not.
Now in Russia there are about 40 voluntary certification systems, and among them there is not a single system and guarantor-controller who can say that they really all meet the high halal requirements and are controlled, says Nazariy Skrypnik, head of the Federal Service for Accreditation. . And only now, in fact, a unified national system of work with halal is being built – through GOST, state certification of products, accreditation of these certification bodies, and even training of relevant specialists.
Competence centers should become a kind of guide in this system. All this work will lead to an increase in the supply of Russian halal products by at least 2.5 times, estimated the head of Roskachestvo Maxim Protasov.
According to Rosselkhoznadzor, the export of halal products from Russia in 2022 increased by almost 50 percent; at the end of last year it exceeded 129,000 tons. The main halal products exported (more than 90 percent) were poultry and offal. In addition to meat, Russia also supplies halal confectionery and dairy products to foreign markets.
According to Albert Davleev, Russian halal poultry farming now ranks second in terms of supply in the Middle East, second only to Brazil. And in terms of supply of turkey meat, we have the first place in Saudi Arabia and the United Arab Emirates. Russia is actively developing the Kuwait, Qatar, Bahrain and Oman markets. There are high hopes for the Egyptian market. As of this year, a promotion program begins in the countries of Southeast Asia – Malaysia, Indonesia, the Philippines, Singapore, Brunei.
If Russian halal meat has already conquered the shelves of many Eastern countries, the export of dairy products is still small and does not exceed 1-2 percent of the total market, says the general director of Soyuzmoloko Artem Belov. This is due to the fact that ingredients, exchange goods, which traditionally do not have certificates, are mainly commercialized in foreign markets.
Finished dairy products with halal certificates are supplied to the CIS countries, but the volumes here are also small. At the same time, the countries of the Middle East and North Africa are becoming one of the priority regions for Russia today for the supply of dairy products. Working to promote halal products requires large investments and costs, but Russian companies already have experience working with this category. In addition, there is financial support from the state, in the form of compensation for the certification of products in foreign markets (50 to 90 percent). The issue of additional subsidy for logistics costs is being discussed. This will also help increase supplies, including halal products, Belov says.