Gucci’s new creative director Sabato de Sarno gave an interview to Vogue Business. In this position he replaced Alessandro Michele, who left his position in November last year. The designer spoke about his first contact with the Italian fashion house, as well as his work with Prada, Dolce & Gabbana and Valentino. Sabato admitted that he did not even dream of such an appointment.
“I’m a dreamer, but honestly, I never dreamed of something like this,” de Sarno said.
He described his debut as a creative director with the laconic word Italianidad. The designer said that the first thing he did was “liberate” the brand. He knew from experience that without this they could not “write the next chapter of the house of Gucci.” The debut collection will be presented this Friday within the framework of Milan Fashion Week.
In the new line, the designer will pay great attention to tailoring and design details. For example, he will pair miniskirts and shorts to make girls “feel more confident.” The show’s soundtrack was composed by Mark Ronson. He was responsible for the Barbie song collection. Not famous models will appear on the catwalk, but rather novice models. Thus, Sabato wants to highlight the location and the clothing.
Helping De Sarno develop the collection were Remo Macco, a Gucci veteran who took over as design director for the new era, and Riccardo Zalona, who now serves as artistic director. They previously worked with de Sarno at Valentino.
“Gucci is a very Italian brand with a huge heritage. Italian in craftsmanship, Italian in taste, and I think we’ve lost that. “I want to get that back,” says the designer.
It was previously known that Gucci would bring an exhibition to London, called Cosmos. It will tell the story of the fashion house from the creation of the archive in Florence to the present day.