This Saturday, April 1, the reorganization devised by Elon Musk after acquiring Twitter comes into force, and it is that as of today the verification service known as Twitter Blue receives the green light. A controversial service that has already met the first rejection, The New York Times has already reported that it refuses to pay.
In an article in which he jokingly anticipates an “apocalypse” on Twitter.
Incorporates a premium system
The Times has also told its journalists that it will not refund their subscription to Twitter Blue, which provides the famous blue tick next to the username, “except in rare cases where it is necessary for work,” it adds.
The technology company announced last week that on April 1 it would withdraw its current verification system and remove the brands from users -including celebrities, journalists and other public figures- who do not pay an $8 prize, to looting 7,3 euros per month in the United States.
The Times indicates, citing an internal document, that Twitter plans to maintain the marks of the 1000 companies with the most followers and the 500 largest advertisers. For organizations in general, from this day on, it will require $1,000 per month (920 euros).
It should be noted that April 1 is “April Fool’s” in the United States, a day similar to that of April Fool’s Day in which it is typical to make jokes and to which companies and even the media add implausible news to deny it for hours. after
If anything, the quest for monetization seems to be turning against Musk, as the Times is not the only outlet to rebel: The Los Angeles Times, The Washington Post, BuzzFeed, POLITICO and Vox have expressed in one way or another that it would be an advertising expense, not associated with credibility. Celebrities with millions of followers have also been unmarked, such as basketball player LeBron James, who commented on a “I’m not going to pay” signed by other well-known figures.