In December last year, a new payment method appeared in Russia – payment stickers. You can stick them on your smartphone and again forget about the existence of a physical bank card. The market is new, but the number of devices has already exceeded one million units, according to a recent study by Smart Ranking. In addition, half of the market falls on Tinkoff stickers. We tell you what a paid sticker is and if it makes sense to use it.
HOW THE STICKER WORKS
For starters, educational program. A sticker is a miniature version of a map. The sticker also has a PIN code. With a large purchase amount, it must be entered. You can also set limits there. Same as on the map. Well, you can also block if you suddenly lost it.
“A payment tag is based on an NFC tag. This is a wireless data transmission technology with a short range (about 10 cm). The NFC chip reads the information about the amount of the transaction in the payment terminal and transfers it to the banking application, from where the payment is made”, explain the experts of Smart Ranking in the report “Stick and Pay: A Study of the Russian Market of Paid Stickers”.
Here you should immediately draw a watershed. The contactless payment problem after the imposition of sanctions affected only users of Apple phones. Owners of phones with the Android system can get a Mir card, install the Mir Pay application. And just turn on the phone, as before.
WHY NOT EVERYONE LIKES TO PAY WITH QUAR CODE
It is true that the banks came up with an opportunity for Yabloko last year. There was a payment through the kuar code. You scan it with your phone’s camera at checkout – the linked mobile bank app opens. All you have to do is press the green “pay” button. The money is debited from the application and immediately transferred to the seller through the Quick Payment System.
The second method has, of course, disadvantages. First, it is longer. You have to unlock the phone, point the camera, wait for input to the app. In general, these are the five or ten seconds that are not left over in a metropolis. Second, money back. It is awarded only for the use of a card or a sticker, and for payment through the cuar code, they do not. And thirdly, you cannot pay by credit card using the Quick Payment System. It turns out that it is not so beneficial for customers. Less chance.
The lion’s share of the payment tag market now falls to three banks: Tinkoff, Alfa-Bank and Sberbank. Tinkoff represents about 60% of the stickers issued. The study notes that Tinkoff issues between 7 and 8,000 Tinkoff Pay stickers daily.
At the same time, the pricing policy of all banks is different. Some of the banks do not accept money at all. Just give the sticker as an additional card. Someone charges a fee for issuance (500 – 700 rubles), while someone prefers to issue a tag for free, and then receive 50 – 100 rubles per month for maintenance.
“NEW TECHNOLOGIES AND DESIGN”
By the way, according to SmartRanking, one in ten respondents wants to receive a sticker. At the same time, the motivation of these consumers is different. 88% make a paid sticker because they are interested in new technologies. curious customers. Two-thirds (64%) of respondents want to claim contactless phone payments. Every third person (37%) finds it more convenient than using quar codes and apps. And another 30% are drawn to sticker designs.
“The stickers will continue to be in demand even though they are probably only a temporary replacement for the defunct ‘pei’, mainly among a younger audience, according to interviewed market participants. Taking into account the attitude of the Russians towards this payment method and the plans of the banks, we can expect that the market for payment stickers will continue to grow at least until the end of 2023, and its total volume by the end of the year will be around 4 million stickers with a total revenue from their issuance of more than 1.5 billion rubles”, – make a forecast in Smart Ranking.