In the last five years, professional soccer has shaken its accounts and titles on the field have not always been the triumph of offices. In sports, teams like Real Madrid or Bayern Munich have dominated the record, but economically, teams like the British Leeds United or Leicester City have catapulted their results.
The greatest projection in European football in the last five years has been that of the Leeds team, which occupies eighteenth position in the Premier League. The Yorkshire Formation is not even estimated in European competitions, but has boosted its production to reach 223.2 million euros, also placing it in yllb Uesto 18 as the European Team with the Highest Turnover, far from what it billed in 2018: 46 million euros, four times less, according to the Deloitte Money League report.
The improvement in his results has come from his sporting successes. Leeds rose to the premier division of British football in the 2020/2021 season, and since then their numbers have only grown. The club is exploiting the potential of being the only Premier League team to come from Leeds, the third most populous city in the country, which it says will allow it to “achieve a competitive structural advantage that can be harnessed to secure our position in the Premier League.” League in the long term ”, he pointed out in his accounts.
The boost to his business came in 2021, when he managed to triple his turnover, going from ten million euros to 150 million euros. The following year it grew again, this time by 23%, reaching income from rights of 223 million euros. The boost has come from the increase in its income from sports broadcasts, which in 2021 was fifteen times higher than the previous year: going from ten million to 150 million euros.
In order for the income per day to grow, those that come from the sale of tickets and purchases in the stadium, we had to wait one more season. From 2020 to 2021 they remained stable, going from 37 million euros to 38 million euros, but in 2022 they managed to rise to 59 million euros, 55.3% more. It has also been necessary to wait until 2022 to see an improvement in commercial income, which includes the sale of shirts. In the 2021 season, marked by the pandemic, sales fell by 88.9%, to two million euros, but it resurfaced again in 2022 with 28 million euros in revenue.
The rise in income has also been accompanied by the performance of the women’s team. Although it has not managed to place itself in the first division of British football, it has been monetized through advertising both on the shirt and on the pants.
To find another club that has already triggered its result, you don’t have to go much further. The London West Ham United Football Club, which occupies the fifteenth position in the Premier League, has managed to increase its income by 52% in the last two years, going from 198 million dollars to 301 million dollars. The London team is a regular in the Premier League and, like most teams in Europe have lived economically turbulent years due to the pandemic, however, it is in number fifteen of the clubs with the highest income in Europe.
The team, which will play the final of the European Conference League against Fiorentina on June 7, owes most of its income to audiovisual rights, which contributed 58% of income in 2022. During the past year, the club’s women’s team came to generate income of 1.1 million euros. The club has played in the Women’s Super League, the highest British division, since 2019, but has not obtained a sponsor for its kit.
The push for the Premier League
Without leaving the English league, Leicester City has been the third largest team in Europe that has increased its revenue the most in the last five years, ranking 19th in the Premier League. The ‘foxes’ were the revelation team of the Premier in the 2015/2016 season, when they managed to win the tournament, but they have increased their losses until reaching the record figure of 106.5 million euros. From the direction of the group they are choosing to invest in the team and get back to the European divisions. Revenues in recent years have been on the rise, scoring 252 million euros in 2022, 40.8% more than five years ago.
Among the great Spanish teams, Atlético de Madrid is the one that has increased its turnover the most in the last five years, going from 304 million euros to 394 million euros. The mattress team, which won LaLiga two years ago, is number twelve in turnover in Europe, despite having registered an uneven evolution in the last five years marked by the pandemic.
It is Barça and Madrid that are in the last two positions of the table and, along with Arsenal, the two teams that have seen their incomes drop compared to five years ago. Specifically, Fútbol Club Barcelona is the worst evolution it has had among the greats in Europe, going from 690 million euros in 2018 to 638 million euros in 2022, 7.5% less. However, the club remains the seventh largest team in terms of turnover and in the last year it managed to break its negative evolution, increasing its income by 10%.
Real Madrid, runner-up in revenue
For its part, the white club is positioned as the second largest club in Europe by revenue, which reached 714 million euros, 11% more than a year ago, driven by the recovery in commercial revenues, which were reduced by the impact of the pandemic. The only club in Europe that manages to surpass Real Madrid in revenue is Manchester City, with annual revenues of 731 million euros in 2022. The club owned by Mansour bin Zayed Al Nahyan, the Qatari sheikh, has reached its turnover a 28.7% in the last five years.
Despite having won four of the last five Premier Leagues, not everything has been good news for the ‘citizens’. In addition to failing to win the Champions League, the Premier League has accused him of breaching various financial rules related to financial reporting on profits, coach pay, Uefa regulation and cooperating with Premier League investigations. The alleged infractions would have started the 2009-2010 season and would end in the 2017-2018 campaign, which would mean that the Citizen club would have broken the rules on more than one hundred occasions.