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The presentation and sale of the first digital assets of Russian winemakers took place at SPIEF

Date: July 14, 2024 Time: 14:53:20

A new investment instrument was presented at SPIEF and the first digital assets of Russian winemakers were sold. The pioneer was the Nikolaev and Sons winery. PSB made the country’s first issuance of hybrid digital rights on wine products, which provide the investor with the opportunity to receive the option of money or goods, on its Tokeon platform. SPIEF participants who were not previously users of the platform received the first hybrid digital warehouse rights. Amounts equal to the value of an asset were transferred to their digital wallets. During the forum, 100 people will be able to receive hybrid digital rights for free. In total, the winery released 1,000 hybrid digital rights. Each of them certifies the right to a bottle of Chardonnay wine 2019. The nominal value of one asset is 2600 rubles.

The terms are as follows: From December 5, 2024 to May 15, 2027, hybrid digital rights holders will be able to redeem assets on demand and receive wine, or wait until the asset redemption date of June 15, 2027 and receive a cash payment. with income. The amount of payments will consist of 100% of the nominal value of the assets and a fixed income of 600 rubles for each asset. Furthermore, owners of hybrid digital rights can resell their assets to other users of the Tokeon platform before their circulation expires, including in order to receive income from the sale.

The winery’s hybrid digital rights complemented the comprehensive “Good Year” banking solutions program, which PSB developed specifically for the wine industry.

– Hybrid digital wine rights can become an alternative source to replenish the winemaker’s working capital, regardless of the seasonality of consumption. The sale of digital rights to wine also guarantees the issuer its sale, even if the wine is in the final production or aging stage. Furthermore, it is also a revolutionary tool in the Russian investment market. An investor who has purchased hybrid digital rights receives not only wine, but also a unique opportunity to sell it later, setting his own price for an asset that will have already increased in price at the time of sale, while the investor himself will be able to recover it at the price set at the time of purchase of hybrid digital rights,” said Alexander Chernoshchekin, Senior Vice President and Head of PSB’s Small and Medium Business Unit.

According to the general director of the Tokeon platform, Maxim Khrustalev, the new investment instrument aims to create a completely new market in the country – the investment wine market.

– The principle of hybrid digital rights allows us to develop a transparent and accessible mechanism for investing in wine for mass investors on attractive conditions. We are sure that this is one of the promising areas of digitalization of the agro-industrial complex, which will also contribute to the development of domestic wineries,” Maxim Khrustalev noted.

Experts claim that the potential of Chardonnay 2019 grows in proportion to age, which is due to the special production technology and aging in the winery’s professionally equipped cellars. Wine production uses the traditional method with minimal agitation of the sediment. The product is aged for 14 months in French oak barrels. During the period of circulation of hybrid digital rights, such wine will maximize its flavor and be even more attractive to connoisseurs.

* This website provides news content gathered from various internet sources. It is crucial to understand that we are not responsible for the accuracy, completeness, or reliability of the information presented Read More

Puck Henry
Puck Henry
Puck Henry is an editor for ePrimefeed covering all types of news.

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