Puma and Fenty showed the result of their collaboration. As part of the collaboration, the brands launched a collection of sneakers, in the campaign of which the singer Rihanna participated. Highsnobiety writes about this.
Rihanna has reinvented the Avanti model, the flagship model of the Puma brand. The pair was first released in 2001 and combined the upper of a football boot (a soccer-inspired model) with the sole of a The Easy Rider running shoe. Pelé, the Brazilian soccer legend, is known to have worn it and loved it.
“I wanted to show my own interpretation of something iconic from the brand’s archives. The late great Pelé made the Avanti shoe exactly like this,” Rihanna said.
The Fenty x Puma Avanti unisex model comes in two colors: silver and black. The pair is available for $175.
Recall that previously the lingerie brand Savage x Fenty, founded by Rihanna, launched a collection for pregnant women and future mothers. The heroine and inspiration behind the shooting was Rihanna herself.