The Sela brand announced the launch of its own song on all music services in the country. The song, titled “From Head to Toe to Love”, reflects the brand’s core values: care, love and comfort.
A logical continuation of the launch was a TV commercial showing a family with its joys and worries, problems and happy moments. While dads teach their children to skate and not be afraid of taking risks, moms help them experience different emotions and learn to live with them every day.
The song was also accompanied by a video featuring Sela employees with children. In the video, you can see them arriving at the office, letting their daughters put on lipstick or put on their favourite shoes and blowing bubbles.
Previously, Sela launched a limited collection in ballet style. Many items are decorated with works by photographer Mark Olic. We talked about it in more detail here.
