Now you can pay for purchases in parts (or shares) not only online, but also at the checkout in stores. To do this, simply scan a special QR code on the box with your smartphone.
This service was launched by Russia’s first BNPL (Buy Now Pay Later) service “Shares” from Tinkoff.
It allows you to divide the purchase price into four parts, without commissions or overpayments. For payment, a card of any bank is suitable. It is not necessary to previously install the application and register in the Actions service.
So, you arrive with the purchases at the store cashier. Scan the QR code. On the web page that opens, a list of your purchases appears, their cost, as well as a schedule of upcoming payments. If you are a Tinkoff customer or are already registered in the Shares application, all you have to do is enter a phone number and confirm it with an SMS code. In other cases, you will also need to specify your full name, date of birth, and email address. Payment of 25% of the purchase price is debited from your card immediately. The remaining three quarters will be automatically charged every 2 weeks until full payment. In order to avoid an unpleasant surprise, the service will notify you in advance about the upcoming payment. You can track your payment schedule and payment status on the Shares mobile app, available on Android and iOS.
Now you can pay for your purchase this way at Golden Apple, BRANDSHOP, Finn Flare and SUNLIGHT stores. Other partners will join the service in the near future. The complete list of stores where you can pay for purchases using the service at the checkout can be found in the Shares mobile application in the In Store section or in the Tinkoff mobile application in the Cashback and Bonuses tab. At the same time, there are already more than 1 thousand partners of the online service.
Against the background of a decline in consumer activity, payment for goods by installments is becoming especially popular, as it makes it possible to purchase the desired goods without greatly overloading the budget at the time of purchase. According to the head of the business line and the Shares team, Dmitry Seregin, payment by installments is especially popular in retail segments such as fashion and beauty, which are mainly focused on the offline direction.
– Payment for purchases in parts is gradually becoming familiar to Russians. Many of them, having appreciated the convenience and simplicity of the new payment method, want to be able to share the cost of purchases made in offline stores… We saw a similar request from our partners who have already connected the online service, – says Dmitry Seregin.
According to him, such a step will lead to an increase in sales using the BNPL service in 2023 by at least 2 times.