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“The text never died”: the future of the creative industries was discussed at SPIEF

Date: June 18, 2024 Time: 23:47:32

Designer and blogger Artemy Lebedev. Photo: Roscongress Foundation

The creative business is actively conquering Russia. Experts say that by 2030, the share of the creative industries in the economy will grow to 6%, and the share of employees to 15%. Which is not surprising. The creative sector covers a wide range of industries, from music and film to advertising and gaming. In other words, it is precisely those areas of entrepreneurship that have shown the greatest development in recent years.

Within the framework of the St. Petersburg International Economic Forum, the session “Investment Potential of Creative Industries in Russia” was held.


The session was moderated by the writer, scriptwriter, journalist, TV and radio presenter Sergey Minaev. Session participants tried to find out which segments of digital content are attractive to consumers and whether they bring material benefits.

As it turned out, today more and more viewers flock to various kinds of digital platforms. Maxim Rybakov, Deputy General Director of Production at CTC Media, believes that his company is giving back to its potential viewers. Offers development lines: many channels, own production, expands cooperation with platforms.

Vladimir Nikolaev, General Producer of the Voronezh Animation Studio, noted that they are actively developing this industry. They began to accept her, she is in demand. They are dominating the digital platforms and will make movies specifically for them.

As Olga Galaktionova, General Director of the ROSIZO State Museum and Exhibition Center noted, the Yugra Autonomous Okrug has great creative potential, which lies in hardworking, talented and courageous people.

“I know that this is a very creative, active region, where hard-working and helpful people live. I have worked in many different areas. And about Yugra, we can say that they are ready to experiment here. The ROSIZO Center is dedicated to interdisciplinary exhibition projects. And I think we could well implement joint projects. This interaction and promotion of regional exhibitions is very important. I am sure that the Ugra exhibitors will be happy to travel to other regions”, suggested Olga Galaktionova.


Maxim Iksanov, CEO of News Media, said that the text lives on in an amazing way. The language of journalism has changed, it has become lively, colloquial. But the longrids are getting worse. And they must have a topic worthy of a long text. Long text without interactive is of little interest today. You need to use all the tools: video, audio and visuals.

Designer and blogger Artemy Lebedev admitted that he uses a “multi-channel” approach. For example, texts are posted on Telegram, videos on the VKontakte social network, and photos on other platforms.

“People have a very important need: the need to receive good, interesting and high-quality information in any format. It can be audio, video or text. All are equal. The text never died. It is very necessary, very much in demand, ”Lebedev is quoted by a correspondent for the Federal News Agency.

The blogger also advised looking for “the same format” that the audience is ready to respond to. At the same time, it is not recommended to abuse frequent posts: it is necessary to find the language of regularity, periodicity and volume, the designer emphasized. Lebedev is convinced that the main investment potential of the creative industry is interesting content.


PhD in… Creative Industries

Yes, yes, they will soon appear in Russia! Universities have already started to recruit candidates, future managers of the creative sector. In particular, GITIS and the St. Petersburg Institute of Film and Television. Until now, the concept of “creative industries” has not been enshrined in Russian law. But the professional community understands this term as the area where a new product is created using creative ideas and digital technologies. Therefore, modern libraries can be attributed to “creative industries”, said Nadezhda Reverend, Deputy Minister of Culture of Russia. She cited the Genius of Place project as an example:

“They called for each subject of the Russian Federation at least in one library to open the Genius Place laboratory. I was in Novosibirsk and they chose the direction of “urban studies”. There is quite a lot of specialized literature, a lot of electronically selected personnel, specially trained, who can supervise a child, an adult, whoever they want.

* This website provides news content gathered from various internet sources. It is crucial to understand that we are not responsible for the accuracy, completeness, or reliability of the information presented Read More

Puck Henry
Puck Henry
Puck Henry is an editor for ePrimefeed covering all types of news.

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